Startup Creation — Support Capability

ImpactIncrease startup support capability

ActionSecure funding to hire services from an experienced entrepreneur supporting startup creation and development. In collaboration with Celia Hegerman and Liz Hudson.

Key Performance Indicators

1

Dollars raised to fund entrepreneurship services (at least 1 additional grant per year)

No progress updates yet.

2

Number of BTI-affiliated startups created or actively supported per year (at least 3 more by 2030)

No progress updates yet.

3

Revenue or licensing income attributable to startups supported through this initiative (growth 10% each year)

No progress updates yet.

Startup Creation — Project-Founder Matching

ImpactIncrease startup support capability

ActionIncrease project-founder matching opportunities

Key Performance Indicators

1

Number of successful project-founder matches per year (100%)

No progress updates yet.

Internal and External Communications — Content

ImpactStrengthen program and amplify its impact

ActionIncrease content creation, in collaboration with the Communications team

Key Performance Indicators

1

Social media audience growth (20% each year)

No progress updates yet.

2

Content engagement (likes, shares, comments, clicks): increase 20% each year

No progress updates yet.

Internal and External Communications — Industry Engagement

ImpactStrengthen program and amplify its impact

ActionIncrease discussions around private sector careers and entrepreneurship — increase contacts with industry. In collaboration with PGS and E&O team.

Key Performance Indicators

1

# of unique industry partners or companies engaged per year, increasing YOY

No progress updates yet.